APDC organizes its great Congress every year and, failing to "get the job done" in the follow-up of the event on social networks, requested the help of Shifter. For two days, we applied all the knowledge acquired over the years to dynamize digital channels.

In addition to providing on-site consultancy, Shifter drafted and produced real-time summaries of the different Congressional panels for APDC's Facebook and LinkedIn, as well as other publications that allowed the event to be followed at a distance.